Jeep Marketing Project essays

Jeep Marketing Project essays Executive summary and the history of jeep: The jeep has first appeared as a World War II military vehicle. The 4-wheel-drive jeep helped popularize a new era for sport utility vehicles. It is well known with fun and adventure and is one of the most widely recognized brands in the world. Although there is no definite knowledge of how the "Jeep" got its name, however, some theory claims that Jeep name came from G.P. for General Purpose vehicle, which is designed for army vehicle.(4 and 6) There are three classifications for jeep: Jeep Grand Cherokee, which is the new level of technological innovation. It has the new modification of Jeep Cherokee. It is one of the best four-wheel-drive cars that is designed for the best handling, and the finest refinement and style. Jeep Cherokee is the original four-wheel sport-utility vehicle. It has a top performance capability. Jeep Wrangler is the conqueror of both battlefield and off-highway adventures. The icon of the jeep brand. Wrangler is still the original 4WD fun and freedom machine. The new wrangler's wide appeal has much to do with its three models: The value leading SE, the mid-level Sport, and the well-equipped Sahara. Wrangler is still the heart and soul of the jeep brand. Wrangler continues its impressive sales history with 68,619 units sold in the 1995 model year. While its closest competitor held 29 percent (Geo Tracker) and 10 percent (Suzuki Sidekick) of the 1995 mini sport utility sales, Wrangler dominated the category by attracting 48 percent. With the functional and design improvements of the all-new model, sales should continue to be strong.( 2 and 3) also ( Refer to appendix 1 and 2). Company profile and Macroenvironment aspects: Daimler Chrysler, ranking the world's third automaker in sales. Chrysler Corporation combined with the German's Daimler-Benz in 1998. They agree to combine their businesses in a "merger of equal ...

Uses of the Past Participle

Uses of the Past Participle Uses of the Past Participle Uses of the Past Participle By Maeve Maddox Participle is a grammatical term I fling about quite often. A recent reader’s comment made me realize that not everyone is completely clear about what the word means. Instead of trying to cover both participles in one post, I’ll focus on the â€Å"past participle† in this one and save the â€Å"present participle† for another time. The word participle comes from Latin participium. The definition of the Latin term also applies to the English participle: â€Å"a non-finite part of a verb, having some characteristics of a verb and some of an adjective.† The past participle is one of five basic verb forms called the â€Å"principal parts of the verb.† All the tenses are constructed from these five verb forms: Infinitive: to write Simple Present: write Simple Past (preterite): wrote Past Participle: (has) written Present Participle: writing Only two of these principal parts can be used â€Å"as is† in a sentence: the simple present and the simple past. They are fully functional verbs because they show tense (time). Because their forms contain the idea of time, they are called â€Å"finite verbs.† The other three forms, including the past participle, do not show time. Verb forms that do not show time are called â€Å"non-finite verbs.† Because they cannot function as complete verbs in themselves, they are called verbals, â€Å"words related to verbs.† As a verbal, the past participle retains some functions of a verb while functioning as an adjective. In the following example, written is an adjective qualifying a noun phrase. At the same time, it is modified by prepositional phrases: Written in code between 1660 and 1669, the diary of Samuel Pepys was first published in 1825. The past participle of a regular verb is identical in form to the simple past: both end in -ed: Infinitive: to live Simple Present: live Simple Past (preterite): lived Past Participle: (has) lived Present Participle: living Here, drawn at random from one of the Cadfael novels by Ellis Peters, are some examples of the adjectival use of the past participle: FitzHamon’s marred face curdled into deeper purple. Even thus, frustrated like a mewed hawk, she had a graceful gait. Prior Heribert, shocked and dismayed, fell to prayer. Bewildered and confused by so sudden a reversal, the prior confided and obeyed like a child. He went out through the frozen garden to his herbarium. A common error with this use of the past participle is the â€Å"misplaced modifier.† For example: Stacked by the entrance to the stables, we made our delivery of hay bales. This type of error can be avoided by rewriting the sentence to place the word being described by the participle closer to it: We left our delivery of hay bales stacked by the entrance to the stables. Stacked by the entrance to the stables, the hay bales showed that we’d made the delivery. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Punctuating â€Å"So† at the Beginning of a SentenceItalicizing Foreign WordsGrammatical Case in English